Senior Digital and Marketing Executive

Key Responsibilities

• Generate digital creative and implement in line with the marketing calendar.
• Work with the email marketing calendar, and work with image editing tools and our mail platform to create emails and engaging automations based on user behaviour and purchase/basket activity.
• Analyse site organic performance in search and turn insights into actionable work, creating a workflow of steady and prioritised performance adjustments.
• Take on the management of Facebook ad and Google Search campaigns to maximise ROAS.
• schedule social media and be first responder to comments and messages, having a proactive approach to the growth of our following producing a schedule of collaborations and incentivised follow growth activities.

Skills and Intangibles

• At least 3 years' experience in a similar role within retail or a role with a relevant skillset. Agency-side experience will also be considered.
• Strong understanding of ecommerce best-practice and a user-centric approach to digital marketing.
• A strong working experience and in creation and management of google smart shopping and search campaigns.
• Comfortable using Facebook Ad manager.
• Strong at working efficiently in Excel and other office applications.
• A foundation in mailchimp inc. automations and web forms.
• Experience of using Shopify is an advantage
• A fast user of photoshop, with flare and a passion graphic design in a marketing context.