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全部雜誌1年10期月刊 + 1期特別版 ( 除加拿大雜誌 及Bayard Readers ) | 本港包郵 | WHATSPP: (852) 37538400
全部雜誌1年10期月刊 + 1期特別版 ( 除加拿大雜誌 及Bayard Readers ) | 本港包郵 | WHATSPP: (852) 37538400

Senior Digital and Marketing Executive

Key Responsibilities

  • Generate digital creative and implement in line with the marketing calendar.
  • Work with the email marketing calendar, and work with image editing tools and our mail platform to create emails and engaging automations based on user behaviour and purchase/basket activity.
  • Analyse site organic performance in search and turn insights into actionable work, creating a workflow of steady and prioritised performance adjustments.
  • Take on the management of Facebook ad and Google Search campaigns to maximise ROAS.
  • schedule social media and be first responder to comments and messages, having a proactive approach to the growth of our following producing a schedule of collaborations and incentivised follow growth activities.

Skills and Intangibles

  • At least 3 years' experience in a similar role within retail or a role with a relevant skillset. Agency-side experience will also be considered.
  • Strong understanding of ecommerce best-practice and a user-centric approach to digital marketing.
  • A strong working experience and in creation and management of google smart shopping and search campaigns.
  • Comfortable using Facebook Ad manager.
  • Strong at working efficiently in Excel and other office applications.
  • A foundation in mailchimp inc. automations and web forms.
  • Experience of using Shopify is an advantage
  • A fast user of photoshop, with flare and a passion graphic design in a marketing context.